Frequency-First Leadership & Sales

A new way to lead, sell, and grow — from the inside out.

Hi there I am Celeste!

Creator of Softly Does It and dedicated Business Strategist.

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Welcome, I'm glad you're here.

I’m Anniston Riekstins — bestselling author, corporate mentor, and speaker with over 20 years of experience guiding leaders, sales teams, and companies to achieve powerful results by putting energy first.

I call this the Frequency-First Method™ — because what your people feel always lands before what they say.

When your team’s frequency is aligned, trust is built faster.

Stories connect deeper. Sales conversations flow naturally.

Performance rises — without the burnout and force.

Who Is This For?

I partner with companies and professionals who are ready to:

✔️ Shift from hustle and force to trust and alignment
✔️ Teach teams to lead and sell in a way that feels good and performs
✔️ Build cultures where presence and purpose drive results
✔️ Turn traditional tactics into truly magnetic conversations and closes

Here's How I Can Support...

Speaking

Keynotes that wake up the room — real, relatable, and actionable.

Whether it’s your annual conference, team offsite, or leadership retreat, I share the Frequency-First principles that move people from performing to connecting.

Virtual Trainings & Workshops

Tailored sessions for sales teams, leaders, or entire organizations.

These sessions combine practical tools with real energy work — so your people don’t just learn what to do, but how to show up differently.

Consulting & Mentorship

Custom programs to embed the Frequency-First Method into your team’s daily reality and overall culture.

So alignment and trust aren’t a one-time moment, but the new normal.

When your people expand, so does your business.

Ready to Learn More? Book a Discovery Call

Why It Matters...

Your team doesn’t just bring skill sets to work — they bring their beliefs, blocks, and energy too.

If that frequency is cluttered, so is performance.
When it’s clear, trust is natural and results grow on their own.

You don’t need them to do more.
You need them to be more aligned.
That’s what this work unlocks.

Ready to Elevate Your Team & Business?

If you’re ready to shift your team from force to frequency, let’s talk.

📌 Book a Discovery Call

I’d love to help you and your people lead, sell, and succeed — frequency first.